KitiNiche - #1 AI YouTube Automation & Niche Finder Tool

Why Engagement Rate Matters More Than Views

Engagement Rate = (Likes + Comments) / Views × 100

A video with 10K views and 500 likes (5% engagement) is healthier than a video with 100K views and 1K likes (1% engagement). High engagement signals to YouTube that your content resonates, leading to more recommendations.

Your Engagement Rate

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Engagement Breakdown

Industry Benchmarks

Rating	Engagement Rate	Description
Poor	< 1%	Low audience connection - content needs improvement
Below Average	1% - 2%	Room for improvement - work on thumbnails & content quality
Average	2% - 3%	Decent performance - typical for most YouTubers
Good	3% - 5%	Strong audience connection - above average performance
Excellent	5% - 10%	Outstanding engagement - highly loyal audience
Exceptional	> 10%	Viral-level engagement - extremely rare and valuable

How to Improve Engagement Rate

Boost Likes:

Ask viewers to like (simple CTA works!)
Deliver value early to earn the like
Create controversial/opinion-driven content
Use pattern interrupts to keep attention

Boost Comments:

Ask questions throughout the video
Create polls or "comment your answer" moments
Pin a comment asking for feedback
Reply to comments to encourage more discussion

Pro Tip: The first 24 hours are critical! High engagement early signals YouTube to recommend your video more aggressively.

Engagement Rate Calculator